Case Study: From Agency Frustration to Full Inbox
When Megan (name changed for privacy) came to me, she was burnt out—not from clients, but from her marketing agency.
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She had been referred by another client I worked with, and her story was all too familiar: she was paying a decent chunk of money for Google Ads each month… but seeing no real results. No bump in calls. No spike in bookings. Nothing measurable to show for it.
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When she asked her agency for answers, they told her the problem was her website. Their solution? A brand new $5,000 site—despite the fact that she had just invested in a redesign a few months earlier. Understandably, she didn’t want to start from scratch.
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Worse, they claimed they couldn’t track results properly because her bookings were done through an external platform—but also offered no alternative. No workaround. Just more invoices.
What I Did Differently
Instead of upselling her on a brand new site, I worked with what she already had—because it wasn’t broken, it just needed to be refined.
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I cleaned up her existing website to improve flow, navigation, and calls-to-action.
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I overhauled the user journey to give visitors more clarity before booking.
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And I addressed the real problem: decision fatigue.
With over 20 therapists listed on her site, prospective clients were overwhelmed trying to choose someone. The old funnel dumped them into a directory of headshots and bios on a clunky external booking website with poor user experience. There was no guidance on who might be the best fit.
So I simplified everything. I built a new conversion-focused form with a single, intuitive call to action: “Get matched with the right therapist.”
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This small shift changed everything. Visitors no longer had to figure it out themselves—they just had to take the first step and let the practice do the matching.​
The Results? Instant.
​​Literally overnight, leads started flooding in.
No new website. No sky-high ad budget. Just a smarter, more client-focused approach.
By improving the user experience and giving prospective clients a reason to act, Megan’s practice became more approachable—and more effective—virtually overnight.
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Why it worked:
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We listened to what wasn’t working.
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We avoided unnecessary costs.
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We focused on strategy, not sales tactics.
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And most importantly, we made it easier for people to get the help they were already looking for.
Want results like this?